Free tool
Is your therapist website findable by ChatGPT?
Free 5-second audit. We fetch your page, read your structured data, check your robots.txt for AI crawler permissions, and grade you against the 12 signals that decide whether AI engines recommend your practice in 2026.
No sign-up. No email. Rate-limited per IP. Result pages are noindexed — your URL doesn't end up in Google.
Methodology
What this audit checks (and why)
Twelve weighted signals. Together they answer one question: when someone asks ChatGPT, Perplexity, or Google AI for a therapist like you, does your site give those engines what they need to recommend you?
HTTPS
Your site is served over an encrypted connection. AI engines and modern browsers treat HTTP sites as untrusted and frequently refuse to cite them. Free via Let's Encrypt or auto-provisioned by any modern host.
Page title
The <title> tag, 30-65 characters with the primary keyword and a clear benefit. The title drives both SERP click-through rate and how AI engines summarize your page. Titles over 65 chars get truncated in search results; under 30 leave search engines guessing what the page is about.
Meta description
70-160 character summary that AI and search engines often quote verbatim. Meta descriptions are the snippet AI search results pull in. Make it scannable, specific to the page, and end with a clear next step.
Open Graph tags
og:title, og:description, og:image — control how the site previews on social shares. These tags govern link previews on Slack, LinkedIn, iMessage, X, Facebook. Without them you get the URL as plain text — a missed referral opportunity.
JSON-LD blocks
Structured data scripts on the page (Schema.org vocabulary). Structured data is the single highest-leverage AI-discoverability signal. AI engines use it to understand who you are, what you offer, hours, fees, services, and credentials. Practices with 3+ JSON-LD blocks per page get cited dramatically more often than practices with none.
JSON-LD type diversity
Distinct @type values across all structured data blocks. A single Organization block tells AI "this is a business." Three+ types (Organization + Article + FAQPage + BreadcrumbList) tell it what kind of business, what topics you cover, and how the site is organized. More context, better citations.
Page indexable
No <meta name="robots" content="noindex"> blocking search engines. An explicit noindex tells every search engine and AI crawler to skip the page. If it's intentional (staging, admin), fine — but on a public page it's silently blocking all organic traffic.
AI crawler access
robots.txt explicitly allows GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot, and Google-Extended. AI crawlers respect robots.txt. Without explicit allow rules (or worse — a blanket Disallow: /), your site is invisible to ChatGPT search results, Perplexity citations, and Google AI Overviews. This is the highest-impact AI-search fix most therapists can make in 60 seconds.
llms.txt
A /llms.txt file at the site root describing what AI models can use from your site. Emerging standard from llmstxt.org for declaring site content and usage permissions specifically to LLMs. Like robots.txt but for AI consumption. Increasingly checked by ChatGPT and other AI tools.
Sitemap
A /sitemap.xml file listing every URL on the site, referenced from robots.txt. Sitemaps tell crawlers what pages to find and how often they update. Without one, deep pages (specialty content, blog posts, FAQ entries) often go undiscovered for weeks or never get indexed.
Canonical URL
A <link rel="canonical"> tag declaring the authoritative URL for the page. Prevents duplicate-content confusion across http/https, www/non-www, and tracking-parameter variants. Without it, search engines may split ranking signals across multiple URL variants and rank none of them well.
Favicon
A small icon file linked from the site head. Minor signal but signals completeness to crawlers and shows up next to your site name in search results, bookmarks, and browser tabs. Easy quality cue.
Context
Why AI-search visibility matters for therapists in 2026
The way people find therapists has changed. Psychology Today referrals are down 77-94% since 2023 (therapist marketing surveys, 2024-2026). At the same time, AI-referred traffic is growing approximately 527% year over year (web analytics benchmarks, 2025). And ChatGPT alone handles roughly 40 million healthcare questions per day.
The shift is structural, not cyclical: clients are typing specific natural-language queries (“a trauma therapist in Sacramento who takes Aetna and specializes in EMDR”) into ChatGPT, Perplexity, and Google AI Overviews — not browsing a directory. To get recommended, your site needs to speak the language those engines parse.
That language is structured data: JSON-LD blocks declaring you're a MedicalBusiness with a specific Person credential, accepted InsurancePlans, geographic Service area, and MedicalSpecialty list. Combined with explicit AI crawler permissions in robots.txt and an llms.txt file, these signals tell AI engines exactly what to recommend you for.
The audit above measures whether you're sending those signals. Most therapist websites built before 2025 score D or F — not because they're bad sites, but because the platforms they were built on (WordPress, Wix, Squarespace, SimplePractice's built-in builder) weren't designed for AI search.
Frequently Asked Questions
What does this audit actually check?
Twelve signals across three categories: technical SEO basics (title, meta description, canonical, HTTPS, indexability), AI-search readiness (JSON-LD count and diversity, robots.txt AI crawler permissions, llms.txt presence), and content completeness (Open Graph tags, sitemap, favicon). Each signal is weighted by impact on AI citation likelihood. The score is a 0-100 composite.
Is the audit really free? Do I have to sign up?
Yes, free. No sign-up, no email required. Just paste a URL and get the report. We rate-limit per IP address (10 audits per hour) to keep the service usable for everyone.
Will my audit results be public or indexed by Google?
No. The /audit page itself is indexable (that's how people find this tool), but the result pages — /audit?url=... — are noindexed. Google won't crawl them. We don't log or share the URLs you audit.
What's the difference between this and a Lighthouse or SEO audit?
Lighthouse focuses on performance, accessibility, and traditional SEO. Generic SEO audits (Ahrefs, SEMrush) focus on backlinks, keywords, and on-page Google SEO. Neither addresses AI search visibility — the signals that decide whether ChatGPT, Perplexity, and Google AI recommend your practice when someone asks. This audit is built specifically around those AI-search signals.
I scored low. Does that mean my site is bad?
Not necessarily — most therapist websites built before 2025 score in the F-D range on AI-search signals because the platforms (WordPress, Wix, Squarespace, SimplePractice, Brighter Vision) weren't built for AI search. Your site can be beautiful, accessible, and well-written and still be invisible to ChatGPT. The audit measures one specific dimension: how findable you are by AI engines in 2026.
How do I fix the issues the audit found?
The top fixes section gives you the high-impact items in priority order with effort estimates. For trivial fixes (title length, meta description, favicon) you can usually edit them in your current platform's settings. For moderate fixes (JSON-LD, llms.txt) you typically need developer help or to migrate to a platform that ships them by default. WebsiteTherapy is that platform for therapists — sites built on it score 100/100 on this audit by default. Book a consultation to see how it works.
Why does AI search visibility matter for a therapist practice?
AI-referred traffic is growing approximately 527% year over year and Psychology Today referrals are down 77-94% since 2023. Mental health is one of the most-queried topics on ChatGPT (40 million healthcare questions per day). If AI engines can't read or cite your site, you're invisible to the fastest-growing referral source in the field.
Don't see your question? Get in touch.
The audit shows you what to fix. We fix it.
WebsiteTherapy ships every signal in this audit by default — structured data, AI crawler access, llms.txt, sitemap, the works. Sites built on the platform score 100/100. $99/mo, no contract, white-glove migration.