WebsiteTherapy

AI Website Builder for Therapists

77% of therapists are invisible to AI search. Are you?

WebsiteTherapy gives you an AI-managed website built to be recommended by ChatGPT, Google, and Perplexity. Your listings stay in sync across Google, Bing, Apple Maps, Yelp, and Facebook — automatically. Your AI assistant handles the day-to-day. When you need a human, we're right here.

Join therapists who've stopped waiting for Psychology Today leads.

The shift

Therapy practices, recommended by AI.

Why now

The way clients find therapists has changed.

Psychology Today referrals are down 77-94% since 2023. Meanwhile, AI-referred traffic is growing 527% year over year. More and more people are typing “therapist near me who takes Blue Cross” into ChatGPT — not Google, not Psychology Today.

Here's the thing: ChatGPT reads your website. It doesn't read your Psychology Today profile.

If your website has the right structure, the right content, and the right signals — AI recommends you. If it doesn't, you're invisible to the fastest-growing referral source in mental health.

77-94%

PT referral decline

Psychology Today leads since 2023 (therapist marketing surveys, 2024–2026)

527%

AI traffic growth

Year-over-year growth in AI-referred visits (web analytics benchmarks, 2025)

77%

Invisible to AI

Brands AI search can't find (Loamly, 2026)

Process

Your website, managed for you.

We set everything up. Your AI assistant keeps it running. And when you need a human — for a design tweak, a tricky question, or just a second opinion — we're one message away.

  1. 01

    We clone your existing site

    Send us your URL. We capture your design, content, pages, and brand — and rebuild it on a platform AI can actually read.

  2. 02

    We optimize for AI discovery

    25+ types of structured data, schema markup on every page, and the signals ChatGPT, Perplexity, and Google look for when recommending therapists.

  3. 03

    Your listings sync automatically

    Your practice info flows to Google, Bing, Apple Maps, Yelp, and Facebook. Change your hours once — every listing updates.

  4. 04

    Your AI assistant takes over

    Blog posts in your voice, social media updates, newsletter drafts. You review and approve — that's your only job.

Product

Everything your practice needs. Nothing you don't.

Your website

Beautiful, fast, accessible. Pages load in under 1.5 seconds, every image is optimized, and accessibility is baked in — not bolted on.

Your listings, always in sync

Your practice identity powers your website AND your listings across 5 platforms. Change your hours once — it updates everywhere.

Your AI assistant

Manages your entire site through conversation. Tracks your leads, sends review requests, manages your Google Business Profile, and learns your preferences over time.

Done-for-you blog posts

SEO-optimized blog posts in your voice. Topics based on visitor questions and trends. Premium adds automated scheduling — 3+ posts/week = 2.7x higher AI citation rates.

Your visitor agent

A chat widget that answers visitor questions 24/7 — grounded in your content. "Do you take Aetna?" "How do I book?" It captures leads and books appointments.

Your AI discoverability engine

25+ types of structured data, optimized for ChatGPT, Perplexity, and Google AI Overviews. Google Reviews embedded automatically. Listings tracked across 9 platforms.

Purpose-built

We know your practice.

This isn't a generic website builder with a therapy template slapped on. Every feature was designed for how therapy practices actually work.

  • Insurance & fees page with your accepted plans, sliding scale options, and Good Faith Estimate
  • Crisis resources always visible — 988 hotline, Crisis Text Line
  • Specialty pages for each condition you treat — anxiety, depression, trauma, EMDR
  • Superbills generated on request — CPT codes, session details, ready for your client's insurance
  • Intake packets auto-populated with your practice info — consent forms, intake questionnaire, office policies
  • Waitlist management — when you're full, your assistant tracks who's waiting and notifies them when you have openings

For group practices: Individual therapist profiles, smart client matching, per-therapist booking, and cohesive team headshots — all included at no extra cost.

Pricing

Less than your last website cost per month. Way more than it ever did for you.

Standard

Your AI-managed website

$99/mo

Everything you need to get found and get booked.

  • AI-managed website with 10 themes
  • AI assistant — update your site with a message
  • Visitor agent (24/7 lead capture)
  • Blog creation & publishing
  • SEO + AI discoverability (25+ schema types)
  • Listing sync across 5 platforms
  • 20 AI-generated images/mo
Book a call
Most Popular

Premium

Your full marketing engine

$149/mo

Everything in Standard, plus done-for-you marketing.

  • Everything in Standard
  • Automated blog schedule
  • Social media presence (9 platforms)
  • Newsletters (draft + send)
  • Course & digital product sales
  • Search Console integration
  • 50 AI-generated images/mo
Book a call

Custom

White-glove design. Priority support.

$199/mo

+ $500 setup

Everything in Premium, plus a bespoke website.

  • Everything in Premium
  • Custom theme designed for you
  • Priority support — direct access
  • Custom components built on request
  • 100 AI-generated images/mo
Book a call

Every plan includes white-glove setup. We clone your existing site at no extra cost.

Compare all features →
Migration

Already have a website? We'll bring it with you — free.

We handle your entire migration at no extra cost:

  1. 01

    We review your current site

    Pages, blog posts, images, navigation, brand colors — everything gets captured.

  2. 02

    Pick your look

    Choose from 10 therapist-designed themes, or let us match your current style.

  3. 03

    Review page by page

    Your assistant walks you through every page, offering improvements along the way.

  4. 04

    Connect your domain

    A 2-minute DNS change. Same URL, new site, zero downtime.

Your old site's content, your new platform's power. Your visitors won't notice the switch. But AI will.

Compliance

Built for healthcare. Not retrofitted.

  • HIPAA-aware — your visitor agent never collects or stores protected health information. Intake forms route to your EHR.
  • ADA accessible — WCAG 2.1 AA compliance baked into every component.
  • Crisis protocol — if a visitor mentions crisis, your agent immediately surfaces 988 and Crisis Text Line.
  • AI disclosure compliant — visitor agent identifies itself as AI automatically (CA AB 489, TX TRAIGA).
  • No lock-in — export everything anytime. Your website, subscriber lists, lead data — all yours.
Questions

Common questions

What is WebsiteTherapy?

WebsiteTherapy is an AI-native website platform built exclusively for therapists. It combines a professionally designed, fast-loading website with structured data (25+ JSON-LD types), an AI assistant that manages your content and listings, and a 24/7 visitor agent that captures leads and books consultations — all for a flat monthly fee with no setup cost.

How is WebsiteTherapy different from SimplePractice, TherapySites, or Squarespace?

Most website platforms give you a static web presence and stop there. WebsiteTherapy is built specifically for AI search visibility: every page ships with structured data that ChatGPT, Perplexity, and Google AI Overviews can read and cite. It also includes an AI assistant that writes blog posts in your voice, manages your Google Business Profile, syncs your listings across 5 platforms, and drafts newsletters — without any technical skill required on your part.

Is WebsiteTherapy HIPAA compliant?

WebsiteTherapy is HIPAA-aware by design: the visitor agent is architected to never collect or store protected health information (PHI). Contact forms include appropriate disclaimers, and all clinical intake routes to your EHR (SimplePractice, TherapyNotes, etc.) where HIPAA compliance is already established. The website itself does not need to be HIPAA-compliant because it never handles clinical data.

How quickly can my new site go live?

Most sites go live within one business day. After your free consultation, we clone your existing site (or build fresh if you don't have one), configure structured data from your practice details, and hand you a preview to review page by page. When you're ready, a 2-minute DNS change flips the switch — your visitors never experience downtime.

What does it cost, and is there a contract?

Plans start at $99/month (Standard), $149/month (Premium), and $199/month + $500 setup (Custom). There are no contracts and no cancellation fees — cancel anytime. Every plan includes free migration from your existing site, and all your content is exportable at any time.

Your clients are already asking AI for help finding a therapist. Make sure AI knows about you.

Book a free consultation. We'll review your current site, show you exactly how AI sees your practice today, and build your new site — most are live within a day.