Website pricing for therapists in private practice

No — billing starts the day you subscribe, and there's no contract: cancel anytime from your billing portal and you keep service through the period you've paid for. If you'd like to see the platform before committing, book a call and we'll walk you through a live site.

The platform is identical — both get the entire AI-managed website, monthly articles in your voice, SEO and AI search (GEO), Google Business Profile upkeep, and everything else. Concierge adds Lee, our founder, on call: email any task — a new page, a content change, a design tweak — and he handles it for you. It's unlimited requests, one active at a time, typically turned around in 1–2 business days. Pause anytime.

On Growth, you do, without touching code: tell the AI assistant in the editor what you want changed, in plain words, and it makes the change. SEO and AI search (GEO) and Google Business Profile upkeep are included, so that part keeps running without a request from you. On Concierge, Lee, our founder, does it for you: email the task, and most are done in one to two business days.

Add-ons are extra done-for-you marketing channels you can bolt onto either plan. Social Media Management ($99/mo) keeps your Facebook and Instagram active with on-brand posts. Google Ads Management (from $599/mo — a $299/mo management fee plus a $300/mo minimum ad budget paid to Google) builds and optimizes Search campaigns to reach people looking for a therapist right now.

Yes. Move between Growth and Concierge, or add and remove add-ons anytime — changes take effect on your next billing cycle. All your content and data stays the same.

No. You never touch code, and you never see code. You tell your assistant what you want in plain English. "Add a new services page for EMDR" is all it takes.

Yes. We handle the entire migration for you — pages, blog posts, images, everything. Our team migrates your site, then your assistant walks you through it page by page. Switch your domain when you're ready. Zero downtime.

Your site stays live in read-only mode for 90 days. You can export everything — your entire website (GitHub repo download), subscriber lists, lead data, conversation history — all as CSV or JSON. No data is held hostage.

Not yet, and we won't claim it until it's true. WebsiteTherapy is HIPAA-aware today: the website is built not to collect clinical information, your visitor agent is instructed never to ask for health details, and clinical intake routes to your EHR (SimplePractice, TherapyNotes, etc.). Contact-form inquiries are stored in a separate encrypted database under AWS's Business Associate Agreement with us. Full HIPAA compliance, including a Business Associate Agreement we sign with you, is in progress.

We built a content tier system: clinical content (treatment descriptions, credentials, informed consent) is always flagged for your review and requires your sign-off before publishing. Blog posts and educational content are AI-drafted in your voice but reviewed by you before going live. Only operational content (hours updates, booking confirmations) runs with standard approval. Every piece of content carries an authorship trail.

Two ways. First, you manage your site through conversation with your AI assistant — not by clicking through menus and settings. Second, every site is engineered for AI discoverability — structured data, AI crawler optimization, GEO-formatted content. Other platforms give you a website. We give you a website that gets recommended by ChatGPT.

Psychology Today is a directory you rent a profile on. AI engines read it (in our 96-answer study it was the most-cited directory), but a citation there lands on PT's page, on a fixed template, with other therapists listed beside you. Your WebsiteTherapy site is the page you own: your facts, kept current, in structured data AI engines can cite directly. Plus you get a blog, lead capture and booking, which a directory profile doesn't offer.

SEO is automatic. Your assistant generates optimized titles, meta descriptions, structured data, alt text, and semantic HTML for every page. It proactively suggests improvements. We also optimize for GEO (Generative Engine Optimization) — the new discipline of getting cited by AI engines, not just ranked on Google.

Yes. Custom domains are included in every plan. Your assistant walks you through connecting your domain — usually a 2-minute DNS change. SSL is automatic and free.