Simple pricing. No surprises.
One all-inclusive platform that runs your web presence for you. Add a human team when you want tasks handled for you — and bolt on extra marketing channels whenever you're ready.
Growth
Your AI-managed web presence
The full platform, running itself — get found, get booked, stay fresh.
- AI-managed website designed to match your brand
- AI assistant — update your site with a message
- Visitor agent — answers questions & captures leads 24/7
- Autonomous blogging — fresh, SEO-optimized posts on a schedule
- SEO + AI discoverability (25+ structured data types)
- Listings synced across 5 platforms + Google Business Profile
- Contact forms, lead capture, logging & summaries
- Booking integration (SimplePractice, Calendly, Cal.com, Acuity)
- Google Reviews generation workflow
- State-specific telehealth landing pages
- Search Console + analytics via your assistant
- AI-generated images (100/mo) + headshot enhancement
- Custom domain + SSL, WCAG 2.1 AA, full data export
Concierge
Everything in Growth, plus a human team
Just email us your tasks. Unlimited requests, one active at a time.
- Everything in Growth
- A human team on call — just email us your tasks
- Unlimited requests, one active at a time (~1–2 business day turnaround)
- New pages, content, and design tweaks — done for you
- Bespoke design & custom components built by our team
- Priority, direct access to a human
- Pause or cancel anytime
14-day free trial on both plans. No contract, cancel anytime.
Add-ons
Done-for-you marketing channels you can add to either plan.
Social Media Management
Facebook & Instagram, on autopilot
We create, schedule, and publish on-brand posts so your practice stays active on Facebook and Instagram — without you lifting a finger.
- On-brand posts written in your voice
- Scheduled & published for you
- Facebook + Instagram to start
Google Ads Management
Get in front of people searching right now
We build, launch, and continuously optimize Google Search campaigns that put your practice in front of people actively looking for a therapist.
- $299/mo management fee
- + $300/mo minimum ad budget (paid to Google)
- Campaign build, keywords, and ongoing optimization
The ad budget is your spend with Google — it's not a WebsiteTherapy fee.
Book a CallEvery plan gets the full platform.
Growth and Concierge run on the exact same engine. The only difference is whether a human handles your tasks for you.
AI-managed website
Chat with your assistant to make any change. Need a human? Add Concierge.
Visitor agent
Answers visitor questions 24/7, captures leads, books appointments
AI discoverability
25+ JSON-LD types, entity graph, robots.txt for AI crawlers, GEO-optimized content
Citations & listings management
5 platforms auto-synced via BrightLocal. NAP consistency monitoring. One change updates everywhere.
Entity graph
Your practice defined once, consistent everywhere — website, Google, Bing, AI engines
Custom domain + SSL
Your domain, free SSL, auto-renewed
Accessibility
WCAG 2.1 AA — screen readers, keyboard nav, color contrast
Version history
Every change tracked. Undo anything with "undo that."
Data portability
Export everything anytime. GitHub repo, CSV, JSON. No lock-in.
HIPAA-aware
Visitor agent never collects health info. Crisis protocol built in.
Mobile-ready
Responsive on every device. PWA for Add to Home Screen.
Same plans. Built-in team features.
Every plan supports group practices at no extra cost:
- Individual therapist profile pages for each clinician
- Team page with filtering by specialty, insurance, availability, and language
- Smart client matching — your visitor agent recommends the right therapist
- Per-therapist booking calendars
- Cohesive team headshots from any photos your team has
- Multiple admin logins (owner + office managers)
No per-seat pricing. No per-therapist add-ons. One plan covers your whole practice.
Frequently asked questions
How does the free trial work?
Sign up, pick a plan, and get full access for 14 days — no payment up front. Build your site, talk to your assistant, see if it's a fit. We'll email you a heads-up before the trial ends. Cancel anytime in the first 14 days and you're not charged.
What's the difference between Growth and Concierge?
The platform is identical — both get the entire AI-managed website, autonomous blogging, SEO, listings sync, and everything else. Concierge adds a human team on call: email us any task — a new page, a content change, a design tweak — and we handle it for you. It's unlimited requests, one active at a time, typically turned around in 1–2 business days. Pause anytime.
What are the add-ons?
Add-ons are extra done-for-you marketing channels you can bolt onto either plan. Social Media Management ($99/mo) keeps your Facebook and Instagram active with on-brand posts. Google Ads Management (from $599/mo — a $299/mo management fee plus a $300/mo minimum ad budget paid to Google) builds and optimizes Search campaigns to reach people looking for a therapist right now.
Can I switch plans later?
Yes. Move between Growth and Concierge, or add and remove add-ons anytime — changes take effect on your next billing cycle. All your content and data stays the same.
Do I need to know how to code?
No. You never touch code, and you never see code. You tell your assistant what you want in plain English. "Add a new services page for EMDR" is all it takes.
Can I bring my existing website?
Yes. We handle the entire migration for you — pages, blog posts, images, everything. Our team migrates your site, then your assistant walks you through it page by page. Switch your domain when you're ready. Zero downtime.
What happens if I cancel?
Your site stays live in read-only mode for 90 days. You can export everything — your entire website (GitHub repo download), subscriber lists, lead data, conversation history — all as CSV or JSON. No data is held hostage.
Is this HIPAA compliant?
Our platform never collects, stores, or processes protected health information (PHI). Your visitor agent is explicitly instructed to never ask for health details. Contact forms include HIPAA disclaimers. Intake forms and clinical data stay in your EHR (SimplePractice, TherapyNotes, etc.), not on our platform.
What about AI-generated content on a healthcare website?
We built a content tier system: clinical content (treatment descriptions, credentials, informed consent) is always flagged for your review and requires your sign-off before publishing. Blog posts and educational content are AI-drafted in your voice but reviewed by you before going live. Only operational content (hours updates, booking confirmations) runs with standard approval. Every piece of content carries an authorship trail.
How is this different from Squarespace or WordPress?
Two ways. First, you manage your site through conversation with your AI assistant — not by clicking through menus and settings. Second, every site is engineered for AI discoverability — structured data, AI crawler optimization, GEO-formatted content. Other platforms give you a website. We give you a website that gets recommended by ChatGPT.
How is this different from Psychology Today?
Psychology Today is a directory listing. ChatGPT can't read it. Your WebsiteTherapy site is a full website with structured data that AI engines understand. Plus you get a blog, lead capture, booking, and automated discoverability — everything PT doesn't offer.
What about SEO?
SEO is automatic. Your assistant generates optimized titles, meta descriptions, structured data (25+ types), alt text, and semantic HTML for every page. It proactively suggests improvements. We also optimize for GEO (Generative Engine Optimization) — the new discipline of getting cited by AI engines, not just ranked on Google.
Can I use my own domain?
Yes. Custom domains are included in every plan. Your assistant walks you through connecting your domain — usually a 2-minute DNS change. SSL is automatic and free.
See how $99/mo compares to what you're paying now
Most therapists are spending more than $99/mo — spread across a website platform, SEO add-ons, and listing tools that don't talk to each other. Here's the full cost breakdown for the most common alternatives:
vs Hibu
Managed agency at $500–1,000/mo with a 12-month contract. Real cost breakdown.
See full comparison →
vs TherapySites
$69/mo base — but SEO and email add-ons push the real cost to $124–134/mo.
See full comparison →
vs Brighter Vision
Raised prices 43–134% in 2024–2025. Now $99–349/mo plus a $100 setup fee.
See full comparison →
Resources
Before you decide
- Getting Started
Best Website Builder for Therapists in 2026
WordPress, Squarespace, Wix, Brighter Vision, TherapySites, SimplePractice, WebsiteTherapy — we compare every major option therapists actually use. Pricing, pros, cons, and who each one is best for. No affiliate links, no spin.
11 min read
- Practice Growth
How Much Does a Therapist Website Really Cost? (The 5-Year Truth)
Everyone talks about monthly pricing. Nobody talks about the 5-year total — including hidden costs, your time, redesigns, and what you're actually getting at each price point. We did the math for every major option therapists use.
10 min read
- Getting Started
Switching from WordPress: The Therapist's Complete Guide
Plugin updates, security patches, developer invoices, slow load times. If you're a therapist paying $150-500/month for a WordPress site you haven't touched in months, here's your complete guide to switching — what to preserve, what to let go, and how to do it without losing search rankings.
12 min read
Your practice deserves more than a website that just sits there.
Book a free consultation. We'll review your current site and have your new one live — most within a day.