TherapySites gives you a website.
WebsiteTherapy gives you a marketing engine.
TherapySites was built for a world where therapists just needed a basic web presence. That was enough in 2015. But today, clients ask ChatGPT for recommendations, Google surfaces AI Overviews, and your competitors are showing up in places TherapySites can't reach. An affordable website with outdated templates isn't enough anymore.
What therapists outgrow about TherapySites.
TherapySites deserves credit for making therapy websites accessible. At $69/month with therapy-specific templates, pre-written copy, and partnerships with APA, CAMFT, and ACA, they lowered the barrier for thousands of therapists. But there are real limitations:
The designs haven't kept up.
TherapySites templates are frequently described as outdated — sites built today look like they were designed 10 years ago. Worse, because customization is so limited, your site looks nearly identical to other TherapySites clients in your area. Potential clients notice.
SEO costs extra — and it's still basic.
The base $69/month plan includes no SEO optimization. Their SEO add-on is $40/month, bringing your real cost to $109/month — and even then, it's basic meta tags and keyword targeting. No structured data, no schema markup, no GEO optimization for AI search engines.
Everything after the website is missing.
No blog automation. No social media management. No Google Reviews. No visitor chat. No newsletters. No AI assistant. No structured data. TherapySites gives you a static web presence and stops there. In 2026, a website without active content marketing is invisible.
Side by side. Feature by feature.
| Feature | TherapySites | WebsiteTherapy |
|---|---|---|
| Monthly cost (base) | $69/mo | $99/mo (Standard) |
| SEO included | No — $40/mo add-on | Yes — automatic on every page |
| Site management | DIY (limited editor, “as simple as Word”) | Chat with AI assistant, live in seconds |
| Design quality | Outdated templates — cookie-cutter look | We clone your existing design or build custom |
| Customization | Very limited — can’t swap design elements independently | Full control — tell your assistant, preview, approve |
| AI discoverability | No | Built in — 25+ schema types, AI crawlers, GEO optimization |
| Structured data (JSON-LD) | None | 25+ types auto-generated from practice identity |
| Blog | Basic — you write everything yourself | AI writes posts in your voice, on your schedule |
| Social media | Extra $40/mo add-on | Included — automated across 9 platforms |
| Visitor chat / AI agent | No | 24/7 AI visitor agent — answers questions, captures leads, books appointments |
| Google Reviews management | No | Collection, embedding, smart routing, ethical pacing |
| Newsletters | No | AI-drafted, segmented, scheduled, tracked |
| Entity graph | No | entity.json — single source of truth powers website, schema, listings, AI visibility |
| Citations & listings sync | No | 9 platforms managed. NAP consistency monitored. |
| Courses / digital products | No | Stripe-gated courses, digital products, sales pages |
| HIPAA-compliant email | $14.99–24.99/mo add-on | PHI scrubbing built in — no email add-on needed |
| Data portability | Limited — rebuild needed if leaving | Full export anytime — GitHub repo, CSV, JSON |
| Version history | No | Git-backed. Undo any change instantly. |
| Contract | Month-to-month | Month-to-month. Cancel anytime. |
What you gain beyond a website.
TherapySites gives you a website. WebsiteTherapy gives you everything a modern therapy practice needs to get found:
- AI assistant — manage your entire site through conversation. “Update my hours.” “Write a blog post about managing burnout.” “Add my new EMDR certification.” Done in seconds.
- 24/7 visitor agent — answers questions, captures leads, books consultations while you sleep. Crisis protocol built in with 988 + Crisis Text Line.
- AI discoverability — 25+ JSON-LD schema types, AI-friendly robots.txt, GEO-optimized content. Built so ChatGPT, Perplexity, and Google AI can find and recommend you.
- Blog automation — your AI writes posts in your voice, formats them for human readers and AI engines. You spend 15 minutes reviewing. 3+ posts per week is achievable.
- Social media automation — your blog content automatically generates posts across 9 platforms. AI verification signals that boost your credibility.
- Review management — automated collection requests, smart routing (Google for AI, Yelp for Perplexity), ethical pacing. Reviews embedded on your site.
- Listings sync — one change updates your practice info across Google, Bing, Yelp, Apple Maps, Facebook, and Foursquare. NAP consistency monitored weekly.
- Entity graph — your practice defined once in entity.json, consistent everywhere. Website, schema, listings, AI visibility — all from one source of truth.
The real cost when you add up the add-ons.
TherapySites advertises $69/month. But most therapists need SEO, and many need HIPAA email. Here's what it actually costs:
| Service | TherapySites | WebsiteTherapy |
|---|---|---|
| Base website | $69/mo | $99/mo (Standard) |
| SEO optimization | +$40/mo | Included |
| Social media management | +$40/mo | Included |
| HIPAA-compliant email | +$14.99–24.99/mo | PHI scrubbing included (no add-on) |
| Blog automation | Not available (DIY) | Included — AI writes, you review |
| AI visitor agent | Not available | Included |
| Newsletters | Not available | Included |
| Review management | Not available | Included |
| Listings sync | Not available | Included |
| Concierge setup | $199 one-time | $0 — we clone your site free |
| Total for comparable features | $124–174+/mo | $99/mo (Standard) or $149/mo (Premium) |
TherapySites at $69/month is genuinely affordable — if all you need is a basic website. But the moment you need SEO, social media, or email, the add-ons push the price past WebsiteTherapy, which includes everything from the start.
Frequently Asked Questions
TherapySites is only $69/month. Why should I pay $99?
TherapySites at $69/month gives you a basic website with outdated templates and no SEO. Add their SEO service ($40/mo) and you’re at $109/month. Add HIPAA email ($14.99–24.99/mo) and you’re at $124–134/month — for a platform that still has no AI features, no blog automation, no visitor chat, no structured data, and no social media management. WebsiteTherapy at $99/month includes all of that from day one.
TherapySites partners with APA, CAMFT, and ACA. Does that matter?
Those partnerships give TherapySites credibility, and they’ve earned trust in the therapy community over the years. But partnerships don’t determine the quality of your website or whether clients can find you. What matters is whether your site is optimized for how people actually search in 2026 — and increasingly, that means AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Association partnerships don’t help with that.
TherapySites includes a free Psychology Today listing. Isn’t that valuable?
A 6-month Psychology Today enhanced listing (normally ~$30/month) is a nice perk. But Psychology Today is one directory. WebsiteTherapy manages your presence across 9 platforms — Google Business Profile, Bing Places, Yelp, Apple Maps, Facebook, Foursquare, and therapy-specific directories — and keeps them all in sync. One directory listing vs. consistent presence everywhere AI engines check.
TherapySites has therapy-specific templates with pre-written copy. That saves time, right?
It saves time on initial setup, yes. But pre-written copy means your site sounds exactly like every other TherapySites client in your area. Google and AI engines increasingly penalize thin, duplicated content. WebsiteTherapy’s AI assistant writes content in your voice, based on your specialties, your approach, and your community — unique content that signals expertise to both human visitors and AI.
Can I migrate from TherapySites to WebsiteTherapy without losing my SEO?
Yes. We extract all your content, clone your design, set up proper redirects, and connect your domain — same URL, zero downtime. Your SEO rankings typically improve after migration because the new site is faster, has richer structured data, and starts generating fresh content through your AI assistant.
Is TherapySites a bad platform?
No. TherapySites has served the therapy community well for years. They offer affordable, therapy-specific websites with HIPAA considerations and association partnerships. For therapists who just need a basic web presence and don’t mind a dated design, it works. But the world has changed. AI search, content marketing, social presence, and structured data now determine who gets found. TherapySites gives you a website. WebsiteTherapy gives you a marketing engine.
What about TherapySites’ HIPAA-compliant email?
TherapySites offers HIPAA-compliant email as a $14.99–24.99/month add-on. WebsiteTherapy takes a different approach: your visitor agent and contact forms are architecturally designed to never collect protected health information (PHI). Clinical communication belongs in your EHR (SimplePractice, TherapyNotes, etc.), not your website. We enforce this at the platform level with PHI scrubbing and appropriate disclaimers.
TherapySites offers a concierge setup for $199. What does WebsiteTherapy charge for setup?
Nothing. We clone your existing site for free during migration — your design, content, and images are extracted and rebuilt automatically. No setup fee. Your site looks the same on day one, but with better architecture, structured data, and an AI assistant managing it going forward.
Your practice deserves more than a template from 2015.
$99/month. No setup fee. No contract. We clone your existing site, add AI discoverability, and give you an assistant that manages everything — for less than TherapySites with add-ons.