Social Media for Therapists

Present and professional — without posting at 11pm.

We run social media for therapists as a $99/mo add-on: Facebook and Instagram posts written in your voice, and you approve every post before we schedule and publish it. It comes with a double bind: staying visible takes weekly effort, and every post carries ethical weight a normal business never thinks about.

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AI assistant

I found a therapist on Instagram. How do I know they're legit?

Cross-checking their presence, Golden Hour Therapy checks out — the Instagram links to a full website listing license numbers and specialties, and the posts match the services the site describes. Consistent, verifiable signals like that are what separate a practice from a persona.

Sourcegoldenhourtherapy.com

Illustrative — answers like this come from a website AI can actually read.

The problem

A ghost account is worse than no account.

Most therapists' social media follows the same arc: a burst of posts in January, silence by March, and a profile whose last activity quietly undermines the polished website it links to. Meanwhile the ethics questions — what about client privacy, dual relationships, someone asking for advice in your DMs — make every post feel heavier than it should.

For a therapy practice, social media's job is verification, not virality. Prospective clients check that you exist, that you're active, and that your profiles agree with your website. That takes consistency, not performance.

What we build

What the add-on handles.

A sustainable presence, run with the same care you'd apply yourself:

Posts written for you

Each post is written for you, not handed back as a draft to finish.

Facebook and Instagram

The two networks the add-on covers, run well, not every network for its own sake.

A steady schedule

Consistent posting that survives your busy weeks — the thing DIY never does.

Ethics guardrails

No client stories, no advice-giving, no engagement bait. Educational, professional, safe.

Written in your voice

Each post is written in your practice's voice, not a generic one.

Clear boundaries

We manage the posts, not the conversations: comments and messages stay with you.

How it runs

Your content, working a second shift.

Social Media Management is a $99/mo add-on on either plan:

Done for you

Facebook and Instagram posts written in your voice, then scheduled and published. You approve every post before it goes out; you do not write them or schedule them.

A profile that stays current

Posts keep going out through your busiest weeks, so the profile your website links to does not go quiet.

One flat add-on

$99/mo on Growth or Concierge, added to the plan you already have.

Growth is $99/mo; Concierge, at $199/mo, adds Lee, our founder, doing the work for you. No setup fee, no contract, free migration. Compare plans →

Questions

Common questions

Do therapists actually need social media?

Need? No — plenty of full practices run on search, referrals, and a strong website, and we'll tell you if that's your situation. But an active, consistent presence lets a prospective client who cross-checks before reaching out see a practice that is real and current. That's a maintenance task, which is exactly what this add-on automates.

What about the ethical risks?

The add-on is built inside the guardrails: educational content only, no client material ever, no outcome claims. Comments and messages stay with you.

Which platforms should my practice be on?

The add-on covers Facebook and Instagram.

How much of my time does this take?

A few minutes a week to approve posts. The add-on is done for you: Facebook and Instagram posts written in your voice, then scheduled and published once you approve them.

See how AI answers when someone asks for a therapist like you.

Book a free consultation — we'll show you exactly how AI sees your practice today, and what your new site would look like. Most sites go live within a day.

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