Therapist Branding

There's no separate branding package; branding is part of every plan. Growth ($99/month) and Concierge ($199/month, which adds Lee, our founder, doing the work for you) both include your practice positioning, a visual system cloned from your current brand or designed with you during onboarding, a written record of your voice, and the same name, bio, and specialties on your website, your structured data, and your Google Business Profile. No setup fee and no contract.

No, though the two are easy to confuse, and most practices shopping for one need both. Branding decides what your practice stands for: who you serve, how you sound, and what you look like. Website design is where that brand gets applied: the pages, layout, and navigation a client moves through. A well-designed site with no clear brand reads as generic, and a strong brand on a site nobody finds does little. We do both together, so your brand lives in the website itself instead of a style guide nobody opens.

Usually not. For a therapy practice, a clean wordmark plus consistent colors, typography, and voice outperforms an expensive logo attached to an inconsistent presence. We work with whatever brand assets you have; if you later invest in a designed logo, swapping it in is a message, not a project.

Yes, if it's done in order: content and structured data updated together, redirects for any changed URLs, and your Google Business Profile changes drafted for the new identity at the same time. Because the platform controls all three, a rebrand rolls out as one coordinated change instead of a months-long drift.

Yes. Before we write anything, we read the pages you wrote yourself and record how your practice sounds, down to spelling, warmth, and whether you use contractions, in a voice file that every page, bio, and post is written against. You approve each change before it publishes. If something doesn't sound like you, say so: that correction goes into the voice file, not just the one page.

Solo practitioners usually benefit from a personal brand (clients choose a person), while group practices need a practice brand that individual therapists live under. The site structure supports either — and switching from personal to practice branding as you grow is a common, supported path.

The system is the same; the positioning isn't. A couples practice writes for two people, often one more hesitant than the other. An intensive program has to justify a bigger single decision. A teen practice writes for the parent who books and the teenager who has to agree to come. We shape your positioning, and the specialty pages that carry it, around the clients you actually see.

AI assistants build their picture of you from multiple sources. When your website, Google profile, and directories agree — same specialties, same credentials, same location — the machine can describe you confidently. Contradictions make it hedge or skip you. Consistency is the most underrated AI-visibility lever there is.