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Penrose.

Soft and unhurried, for a private practice.

A therapist in private practice who would rather write to you than pitch to you, and whose site should feel like a letter you were glad to get.

Penrose: the home page, a private practice website for therapists

The home page at desktop size. A full-width photograph of the therapist at her desk, with nothing written on it; the letter starts underneath.

What it gets right

Three reasons this works for a private practice.

Judged on the same seven criteria as every site we build.

  1. 01

    The whole home page is a letter in the therapist's own voice, so a visitor is spoken to before they are sold to.

  2. 02

    The practical things (what she helps with, fees, hours) sit in the margin beside the letter, where they can be found without interrupting it.

  3. 03

    Nothing on the page is hard: no lines, no dark bands, no filled buttons, and every photograph is an arch or an oval.

The pages

Every page a private practice needs, already designed.

Penrose: the what i help with page
What I help with
Penrose: the about page
About
Penrose: the home page on a phone
Home, on a phone

Pages included

  • Home (the letter)
  • About
  • What I help with (three, each with its own page)
  • Fees
  • FAQ
  • Contact
  • Notes

Type

Cormorant Garamond at a light weight, Spectral SC small caps for the labels, over Manrope for everything else.

Color

Chalk and plum with a blush band, and one moss accent that never fills a button.

The first screen

A full-width photograph of the therapist at her desk, with nothing written on it; the letter starts underneath.

How it becomes your site

Not a template you install. A look we apply.

  1. 01

    A short call

    We look at your current site together and pick the design that fits your practice. Free, twenty minutes.

  2. 02

    We apply the look

    Your pages, your words and your photographs stay. The type, color, spacing and page structure change to this design. We do that work for you, which comes with Concierge.

  3. 03

    Live on your domain

    The site goes live where your old one was, with an AI assistant that keeps it updated and found. From $99 a month.

See Penrose on your own site.

A free consultation: we look at your current site and show you what it would look like with this design and your content.

Prefer to write? Send us a message